想一下，当访客被你的帖子吸引进入你的Instagram主页，想要了解更多关于你的更多信息时，却发现你的简介随意且杂乱，他会是什么样的心情。
如果这时候，你的简介专业且写的很棒，那么访客可能就会关注你，甚至直接访问你的网站。
既然简介如此重要，那么要如何才能写好，尤其是在Instagram限制简介不能超过150个字符？
别着急，下面为你阐述。
添加利基关键词和链接
下图展示了创建Instagram个人资料时要填写的内容。
我们先关注如何写好“姓名”（Name）、“账户”（Username）和“网站”（Website）这三个地方。
在姓名处，应该考虑包含你的利基产品关键词，这样做的好处是在Instagram的搜索框中搜索相应关键词会搜到你（可以大大增加你的账号曝光，有可能直接就排在前面）。
账号填写的可以是品牌标识、公司名称，只要唯一就行。
网站是Instagram中唯一可以放置可点击链接的地方。链接最好有号召性（类似这样your-site-name.com/getfreeguide），而不是直接放网站首页链接。
值得一提的是，我们在宣传ins产品内容帖子时，通常会将链接放在“网站”上，并在帖子标题中指示用户如果感兴趣，可以直接在bio中点击链接。
这样，如果用户感兴趣，可以直接点击链接跳转到着陆页；而不是把链接放到帖子标题中（其实也可以，不过一般会进行链接缩短。不过如果这么做，用户就需要手动复制到浏览器访问了。除非用户非常感兴趣，否则谁会这么做。用户都是很懒的）。
下面是Snipes的ins账号，可以参考一下。
你也可以尝试变换一下姓名处的关键词，然后观察哪些关键词带来的点赞和关注更多。
简介处如何填写
由于简介处有150个字符限制，想要写好还是很难的。
下面是几种方向。
让别人知道你是谁
直接向访客介绍自己：我能为你提供什么产品，我追求什么样目标。
下面是Funko的简介。
下面是可口可乐公司的简介。
增强权威性
你需要使访问者确信你的业务将使他们受益。
为此，你应该添加一些短消息来展示自己的长处并增强权威。
一个很好的例子就是Petco的Instagram个人简历。
他们在信息中指出，他们的产品绝对是天然的。因此，从Petco购买产品时，客户无需担心自己喜欢的宠物的健康状况。
Lays公司则强调他们从事该行业的时间。
使用标签和表情符号
即使你的Instagram简介中的信息确实写得好，访客也有可能忽视。
为此，你可以使用表情符号引起访客注意，并让他们阅读你的简介。
下面是佳得乐公司的ins简介。
当你吸引了访客的注意力并让他们阅读消息时，接下来需要做的就是吸引他们的参与。实际上，实现此目的的最有效方法之一就是创建品牌的标签。
下面是Red Robin的Instagram帐户，可以看到他们的品牌标签附加在他们的个人资料上。这使Red Robin可以获取用户生成的内容。
在Instagram简介中加入号召性用语
在Instagram个人资料中加入号召性用语，可以消除访客的疑虑，并让他们单击链接进行购买。
下面是Pillsbury公司的ins简介。
下面是一些Instagram简介的想法
一些有趣的Instagram bio
- Save paper, don’t do homework 😛 The strawberry shampoo doesn’t taste as good as it smells 😀
- Save water, drink beer 😆
- MUSCLES. SMELLS. LAZERS. COUPONS. GIFS 🙂
- Life is too short to wear boring undies 🙂
- Good days start with great jeans 😛
- Instagram bio currently loading. Hey, are you reading our bio again? 😆
- This seat is taken 😎
- You can’t make everybody happy, you aren’t a jar of Nutella 🙂
- Perfect has seven letters and so does meeeeee 😀
- Life is short…smile while you still have teeth 😀
- I scream for ice cream 😛
- Free international shipping 😀
- Go wild for a while 🙂
一些流行的Instagram bio
- Eat, sleep, create. Stay humble.
- Be kind. Work hard.
- Be a warrior, not a worrier.
- Making the every day magical.
- Escaping the ordinary.
- A warrior in a world of worriers.
- Happiness is the highest good.
- Being positive in a negative situation is not naïve, it’s leadership.
- Catch flights not feelings.
- To truly live is the greatest adventure there is.
- Your life becomes a masterpiece when you learn to master peace.
- Take only memories, leave only footprints.
- When daydreams become reality.
- The bad news is time flies. The good news is you’re the pilot.
一些励志的Instagram bio
- Stay classy.
- Time is precious, waste it wisely.
- With confidence, you have won before you have started.
- Fill your life with experiences so you always have a great story to tell.
- Leave a little sparkle everywhere you go.
- We have tomorrows for a reason.
- Just making sure to love life.
- Don’t ever be afraid to shine.
- Your life does not get better by chance. It gets better by a change.
- All you need to know is that it’s possible.
- The best is yet to come.
- Just keep moving.
- Bad decisions make for the best stories.
- The future is shaped by your dreams. Stop wasting time and go to sleep!
- Believing in yourself is the first secret to success.
- Change your life today.
- You are never too old to set another goal or to dream a new dream.
- Happiness is not by chance but by choice.
- The unexamined life is not worth living.
- To be is to be perceived.
- Liberty consists in doing what one desires.
- The secret of getting ahead is getting started.
- If you can dream it, you can do it.
一些简练的Instagram bio
- Silent people tend to have the loudest minds.
- Be all in or get out. There is no in between.
- This instagram is ephemeral. So every month we (re)start again. September issue.
- Making history.
- Chocolate doesn’t ask questions, chocolate understands.
- The road to success is always under construction.
- We all start as strangers.
- Simple but significant.
- To infinity and beyond.
- Don’t look for society to give you permission to be yourself.
- Creativity solves everything.
- Life is either a daring adventure or nothing at all.
- Born to express, not impress.
- One of a kind.
- Go the extra mile, it’s never crowded.
- Everything has beauty but not everyone can see.
一些很棒的Instagram bio
- GE works around the clock to tackle the world’s biggest challenges.
- When you are cooking for the ones you love, you want quality you can trust. This is the good stuff.
- If opportunity doesn’t knock, build a door.
- Take care of your body, it’s the only place you have to live.
- Don’t quit your day dream.
- Try to be a rainbow in someone’s cloud.
- Stay strong, the weekend is coming.
- Never. Stop. Exploring.
- So many books, so little time.
- Recommended by 4 out of 5 people that recommend things.
- It’s never too late to be who you might have been.
- Never forget, the world is yours. Terms and conditions may apply.
- Born to shine. Chasing destinations around the globe.
- Better to see something once than hear about it a thousand times.
- Travel far enough you meet yourself.
- Remember that happiness is a way of travel, not a destination.
- We are born to be real, not perfect.
- Believing in making the impossible possible.
- Spreading smiles.
- As free as the ocean.
- Stay a mystery, it attracts more curious people.
