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如何写好Instagram简介,让你获得更多关注

社交媒体营销 跨境小咖 11个月前 (04-09) 86次浏览 0个评论

想一下,当访客被你的帖子吸引进入你的Instagram主页,想要了解更多关于你的更多信息时,却发现你的简介随意且杂乱,他会是什么样的心情。

如果这时候,你的简介专业且写的很棒,那么访客可能就会关注你,甚至直接访问你的网站。

既然简介如此重要,那么要如何才能写好,尤其是在Instagram限制简介不能超过150个字符?

别着急,下面为你阐述。

添加利基关键词和链接

下图展示了创建Instagram个人资料时要填写的内容。

如何写好Instagram简介,让你获得更多关注

我们先关注如何写好“姓名”(Name)、“账户”(Username)和“网站”(Website)这三个地方。

在姓名处,应该考虑包含你的利基产品关键词,这样做的好处是在Instagram的搜索框中搜索相应关键词会搜到你(可以大大增加你的账号曝光,有可能直接就排在前面)。

账号填写的可以是品牌标识、公司名称,只要唯一就行。

网站是Instagram中唯一可以放置可点击链接的地方。链接最好有号召性(类似这样your-site-name.com/getfreeguide),而不是直接放网站首页链接。

值得一提的是,我们在宣传ins产品内容帖子时,通常会将链接放在“网站”上,并在帖子标题中指示用户如果感兴趣,可以直接在bio中点击链接。

这样,如果用户感兴趣,可以直接点击链接跳转到着陆页;而不是把链接放到帖子标题中(其实也可以,不过一般会进行链接缩短。不过如果这么做,用户就需要手动复制到浏览器访问了。除非用户非常感兴趣,否则谁会这么做。用户都是很懒的)。

下面是Snipes的ins账号,可以参考一下。

如何写好Instagram简介,让你获得更多关注

你也可以尝试变换一下姓名处的关键词,然后观察哪些关键词带来的点赞和关注更多。

简介处如何填写

由于简介处有150个字符限制,想要写好还是很难的。

下面是几种方向。

让别人知道你是谁

直接向访客介绍自己:我能为你提供什么产品,我追求什么样目标。

下面是Funko的简介。

如何写好Instagram简介,让你获得更多关注

下面是可口可乐公司的简介。

如何写好Instagram简介,让你获得更多关注

增强权威性

你需要使访问者确信你的业务将使他们受益。

为此,你应该添加一些短消息来展示自己的长处并增强权威。

一个很好的例子就是Petco的Instagram个人简历。

他们在信息中指出,他们的产品绝对是天然的。因此,从Petco购买产品时,客户无需担心自己喜欢的宠物的健康状况。

如何写好Instagram简介,让你获得更多关注

Lays公司则强调他们从事该行业的时间。

如何写好Instagram简介,让你获得更多关注

使用标签和表情符号

即使你的Instagram简介中的信息确实写得好,访客也有可能忽视。

为此,你可以使用表情符号引起访客注意,并让他们阅读你的简介。

下面是佳得乐公司的ins简介。

如何写好Instagram简介,让你获得更多关注

当你吸引了访客的注意力并让他们阅读消息时,接下来需要做的就是吸引他们的参与。实际上,实现此目的的最有效方法之一就是创建品牌的标签。

下面是Red Robin的Instagram帐户,可以看到他们的品牌标签附加在他们的个人资料上。这使Red Robin可以获取用户生成的内容。

如何写好Instagram简介,让你获得更多关注

在Instagram简介中加入号召性用语

在Instagram个人资料中加入号召性用语,可以消除访客的疑虑,并让他们单击链接进行购买。

下面是Pillsbury公司的ins简介。

如何写好Instagram简介,让你获得更多关注

下面是一些Instagram简介的想法

一些有趣的Instagram bio

  • Save paper, don’t do homework 😛 The strawberry shampoo doesn’t taste as good as it smells 😀
  • Save water, drink beer 😆
  • MUSCLES. SMELLS. LAZERS. COUPONS. GIFS 🙂
  • Life is too short to wear boring undies 🙂
  • Good days start with great jeans 😛
  • Instagram bio currently loading. Hey, are you reading our bio again? 😆
  • This seat is taken 😎
  • You can’t make everybody happy, you aren’t a jar of Nutella 🙂
  • Perfect has seven letters and so does meeeeee 😀
  • Life is short…smile while you still have teeth 😀
  • I scream for ice cream 😛
  • Free international shipping 😀
  • Go wild for a while 🙂

一些流行的Instagram bio

  • Eat, sleep, create. Stay humble.
  • Be kind. Work hard.
  • Be a warrior, not a worrier.
  • Making the every day magical.
  • Escaping the ordinary.
  • A warrior in a world of worriers.
  • Happiness is the highest good.
  • Being positive in a negative situation is not naïve, it’s leadership.
  • Catch flights not feelings.
  • To truly live is the greatest adventure there is.
  • Your life becomes a masterpiece when you learn to master peace.
  • Take only memories, leave only footprints.
  • When daydreams become reality.
  • The bad news is time flies. The good news is you’re the pilot.

一些励志的Instagram bio 

  • Stay classy.
  • Time is precious, waste it wisely.
  • With confidence, you have won before you have started.
  • Fill your life with experiences so you always have a great story to tell.
  • Leave a little sparkle everywhere you go.
  • We have tomorrows for a reason.
  • Just making sure to love life.
  • Don’t ever be afraid to shine.
  • Your life does not get better by chance. It gets better by a change.
  • All you need to know is that it’s possible.
  • The best is yet to come.
  • Just keep moving.
  • Bad decisions make for the best stories.
  • The future is shaped by your dreams. Stop wasting time and go to sleep!
  • Believing in yourself is the first secret to success.
  • Change your life today.
  • You are never too old to set another goal or to dream a new dream.
  • Happiness is not by chance but by choice.
  • The unexamined life is not worth living.
  • To be is to be perceived.
  • Liberty consists in doing what one desires.
  • The secret of getting ahead is getting started.
  • If you can dream it, you can do it.

一些简练的Instagram bio 

  • Silent people tend to have the loudest minds.
  • Be all in or get out. There is no in between.
  • This instagram is ephemeral. So every month we (re)start again. September issue.
  • Making history.
  • Chocolate doesn’t ask questions, chocolate understands.
  • The road to success is always under construction.
  • We all start as strangers.
  • Simple but significant.
  • To infinity and beyond.
  • Don’t look for society to give you permission to be yourself.
  • Creativity solves everything.
  • Life is either a daring adventure or nothing at all.
  • Born to express, not impress.
  • One of a kind.
  • Go the extra mile, it’s never crowded.
  • Everything has beauty but not everyone can see.

一些很棒的Instagram bio

  • GE works around the clock to tackle the world’s biggest challenges.
  • When you are cooking for the ones you love, you want quality you can trust. This is the good stuff.  
  • If opportunity doesn’t knock, build a door.
  • Take care of your body, it’s the only place you have to live.
  • Don’t quit your day dream.
  • Try to be a rainbow in someone’s cloud.
  • Stay strong, the weekend is coming.
  • Never. Stop. Exploring.
  • So many books, so little time.
  • Recommended by 4 out of 5 people that recommend things.
  • It’s never too late to be who you might have been.
  • Never forget, the world is yours. Terms and conditions may apply.
  • Born to shine. Chasing destinations around the globe.
  • Better to see something once than hear about it a thousand times.
  • Travel far enough you meet yourself.
  • Remember that happiness is a way of travel, not a destination.
  • We are born to be real, not perfect.
  • Believing in making the impossible possible.
  • Spreading smiles.
  • As free as the ocean.
  • Stay a mystery, it attracts more curious people.


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